What Type of Designer Do You want to become? The design world is always changing. Roles, mediums, trends, and technology continue to evolve. The word “design” itself is a pretty broadly used term and can apply to everything from fashion and tech to manufacturing and architecture. Finding the right person for any role can be a challenge. With a better understanding of the types of designers in today’s workforce and their roles, it’ll be that much easier to find the right designer for your project. Here are general guidelines on designers: who they are and what they do. In general, designers are creative, spatially inclined thinkers with a great eye GRAPHIC DESIGNER is a form of visual communication and leverages images and other visual elements to convey ideas. From logos to billboards to packaging for products, graphic designers bring concepts, ideas, and stories to life using typography, shapes, color, and images. They educate and inspire customers to learn more about something, to make a purchase, or to sign up. They use software such as Photoshop and InDesign to create static images and lay out pages. Designers who focus on printed materials like magazines or brochures are also known as print designers. INTERACTIVE/WEB DESIGNER From landing pages and blog templates to entire websites and mobile apps, the digital space is an interactive designer’s domain. Creating a beautiful design is only part of the job. Interactive or web designers also need to understand the technology used to build websites and turn their designs into actual online experiences. From landing pages and blog templates to entire websites and mobile apps, the digital space is an interactive designer’s domain. Creating a beautiful design is only part of the job. Interactive or web designers also need to understand the technology used to build websites and turn their designs into actual online experiences. As a result, some designers may have an understanding of front-end web development and might know programming languages such as JavaScript. That said, content management systems or CMS, such as WordPress and Drupal, are widely used for many websites today. They make it easier for designers to customize premade templates and themes without needing to work with a developer or know programming languages. in general, web designers will know Adobe Creative Suite (Photoshop, Illustrator, etc.) and some may also know CSS and HTML. MOTION GRAPHICS DESIGNER The world of the motion graphics designer evolves frame by frame. Whether they’re creating an explainer video or the opening title sequence of a movie, motion graphics designers bring movement to otherwise static images, text, illustrations, and more. For instance, to develop an online video, they typically will start by creating storyboards that map out each scene based on a script. From there, they put the scenes and images together, adding motion and graphical elements to ensure it moves seamlessly from frame to frame. They also sync up the action in each scene with a voiceover or music.