GRAPHIC DESIGNER.. A graphic designer works on a variety of products and activities, such as websites, advertising, books, magazines, posters, computer games, product packaging, exhibitions and displays, corporate communications and corporate identity, i.e. giving organisations a visual brand. You'll work to a brief agreed with the client, creative director or account manager, and will develop appropriate creative ideas and concepts for the client's objectives. The work demands creative flair, up-to-date knowledge of industry software and a professional approach to time, costs and deadlines.